Supporting the health and wellness of our shift working professionals.
Hi I’m
Laura Timbrook
I believe in empowering shift workers to achieve optimal health and wellness through tailored coaching, education, and support that fits their unique lifestyles, bridging the gap in health advice traditionally focused on 9-to-5 schedules. My mission is to make every shift worker feel included, supported, and capable of embracing healthy living, no matter their work hours.
I am a well-being strategist supporting the shift workforce and those who work a non-9 to 5 lifestyle. I believe that healthy habits can integrate into every lifestyle using behavioral changes integrating lifestyle and goals.
I have never met anyone who didn’t want to be healthy. I have met plenty who felt like healthy didn’t work for them.
Why Shift Work?
In 2007, the World Health Organization classified shift work as a probable human carcinogen, signaling a critical health issue for the 25% of our workforce engaged in shift work. These professionals face heightened risks for various health conditions, yet they remain a primarily overlooked demographic in wellness circles. Imagine a sizable population whose health is significantly at risk yet scarcely addressed by wellness experts. This is the reality for shift workers, who need specialized health coaching to navigate their unique challenges. As health coaches, here are compelling reasons to focus our attention on shift-working professionals:
Untapped Market
Shift workers represent a significant portion of the workforce that is often overlooked in traditional health and wellness plans. By focusing on this demographic, health coaches not only access an untapped market but also play a crucial role in bridging the gap in the health and wellness field. This approach addresses a critical need, providing targeted support and guidance to those who might otherwise be neglected in standard wellness models.
Increased Revenue
Catering to the specific needs of shift workers allows health coaches to tap into a new revenue stream by offering specialized coaching services. This approach not only expands the client base but also enhances the coach’s skill set, enabling them to provide more personalized and effective solutions for a diverse range of clients.
Corporate Wellness
Most large organizations understand the importance of employee health, yet shift workers often find themselves excluded from wellness events. This recognition of a neglected demographic opens up unique opportunities for health coaches. This growing awareness across corporations of all sizes creates avenues for health coaches to partner with these organizations, providing customized wellness tailored specifically for the shift workforce to enhance health, safety, productivity, and retention.
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